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Established Since 1999

Customer Support : +91 8779605742

2 Decades And Going...

We have evolved into becoming a specialized brand for curating the best & quality design in imitation jewellery for our customers.

Hunting all over country for the best designers and craftsmen...

Our journey began in 1999

We began in a small village called Uruli Kanchan back in 1999. A young couple with a dream to raise above the lot and bring the best quality jewellery for their customers in the village which was not accessible before. This marked the start of a 2 decade long journey. It started under the name of Kajari Ladies Shoppie in a small 100 sq. ft. shop  and then we grew into a bigger space of around 750 sq. ft. and the name changed into Blue Star Collection. 

When times change, we need to change along with it...

Taking the business online...

Looking at the changing landscape, we decided it was time to expand our business into the online world. We launched Meru Jewels in USA & Europe in 2018. Surprised by the demand that we were able to fulfil for our customers, we decided to launch in India as well. It’s been 20 years since we started, and it still feels the journey has just begun. 

What wakes us up every morning?

Our Quality Promise

The jewellery industry is filled with a wide range of quality and price. We want to strike a balance. By bringing you the best rates with the best quality. We have our design hunters spread all over the country looking for the best craftsmen & women as well as designers to bring you jewellery that will be perfect for you. Whether you are looking for work wear or a festival or a wedding. We have got you covered. 


Our incredible team is here for you


Sangeeta Chavan

Product Research
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends."

Krishna Chavan

Operations & Logistics
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Aarti Chavan

Business Head
"An obsession with customers cannot be copied. No amount of price or product advantage can replace the genuine care for customers."

Sheetal Chavan

Overseas Operations
"Business is all about relationships. And relationships are built by great customer service."

Prathamesh Krisang

"If you help your customers grow, your brand will grow without a doubt"
My necklace and earrings are beautiful and one of my most treasured pieces of jewelry now! Sheetal is also the loveliest person – thank you for the beautiful package and items, the customer assistance and the love you put in your job.
United Kingdom
Perfect size! They had amazing detailing and quality I also loved the free gift
G ALex

In the press

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